Hey! I’m Dariush
— a product designer who loves turning messy problems into clear, scalable solutions. Right now, I’m leading the design system at blu Bank, helping teams move faster and design smarter with a solid shared foundation.
I’ve been designing for years, starting with visuals and growing into systems, tokens, components, and all the fun stuff in between. I enjoy working closely with engineers, writers, and other designers to build things that actually work — not just look good in Figma.
Outside of work, I’m usually out in nature, road-tripping, camping, or planning the next getaway. I’m also into staying active, learning new things, and keeping life a little adventurous.
Coin Design System
Coin Design System is the unified design language behind blu Bank’s digital products, providing a scalable set of components, tokens, and guidelines to ensure visual consistency and development efficiency across platforms. Hosted at coindesign.ir, it serves as the single source of truth for designers, developers, and writers—offering clear documentation, theming options, and contribution standards to help teams build cohesive, accessible, and user-centered experiences.
blu Bank Illustrations
Part one of illustrations for blu Bank
From design to development: optimizing asset delivery with Git
Simplify how you share design assets with developers using Git.
Design and deliver icons to +11m users
In this article, we explore the process behind creating and delivering a cohesive icon pack for blu Bank.
Iconamoon 1.1
+2400 open sourced icons in 8 styles and 9 categories available for free.
Pinaple
A collection of hand-picked websites, designed and developed on Framer.
Khooger
A quick review of designing assets and components for Khooger.